What is Quibi and How It Got 1 Million Downloads In A Week
What is Quibi?
Quibi is a streaming service for short-form entertainment, founded by Jeffrey Katzenberg, who was the chairman of Disney during its animation renaissance in the 1990s, and Meg Whitman, also a former Disney exec, who has also been in charge of DreamWorks, Procter & Gamble, Hasbro, eBay, and Hewlett Packard. It markets itself as a new form of content consumption, creating “snackable” series and films each told via multiple short chapters. Thoughout the last year it’s made a steady churn of headlines for attracting big names in Hollywood, from Jason Blum, Steven Soderbergh, Chrissy Teigen, and a bunch more people, to produce and star in these quick hits.
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