Apply Complete On-Page SEO Techniques in 2021
SEO itself revealing the concept of earning traffic by applying its Content Optimization Techniques. You might have already researched what is SEO? But the thing which I am going to share with you is all about new things and new strategies implemented for the year 2021. So coming towards today’s topic let’s discuss solely on-page SEO Techniques of your website, blogs, or a single web page.
What is OnPage SEO?
Onpage SEO is kind of like, you can visually apply things. This does not go into technical or coding methods instead it only needs some understanding while crafting an article or during keyword research duration.
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What are the Basic and Important Steps of Onpage SEO?
On-page Search Engine Optimization based on many steps. But mainly it is implemented on some proposed methods. I will discuss them below in bullets. Before diving into them, I will share two kinds of Onpage Optimization.
- Basic/Non-Technical On-page Optimization
- Technical On-page Optimization
In this topic, I will discuss Non-technical Onpage Optimization.
Non-Technical On-page Optimization includes:
- Choosing of Keyword
- Check Search Volume
- Select Long Keyword
- Write Little WIth Keyword
- Write Long Article
- Maintain Keyword Density
- Repeat Keywords as per Follow of the sentence.
- Write Meta Description
- Write Meta Data
- Use Primary Keyword in Permalink/Slug.
- Add Primary Keyword in AlT of all images.
- Assign the H1 tag to Main Title and maintain H2 and H3 accordingly.
- Create Content at the first to give the prior idea of the topic.
Yoast SEO Basic Onpage Setup:
Find below Screenshots for a better understanding that how you are going to place your keyword, main title, description, and slug.
On-Page SEO Complete Checklist:
On-page SEO checklist:
Investigate what the ranking is on the SERPS
Use short, detailed URLs
Use the clean title tag
How to optimize H1
Create relevant, long-form content
Use modifiers in your keywords and titles
Total tag tags and descriptions
Add an internal link
Answer simple questions and include simple questions
Generate user reviews
What is On-Page SEO?
Moses defined it as:
“On-page SEO is a method of optimizing personal web pages to earn higher rankings and more relevant traffic in search engines. On-page refers to both the content of the page and the customizable HTML source code, which, apart from off-page SEO, refers to links and other external code. “
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This is the part you see – content, images, keywords, etc. – as well as less obscure parts like meta tags and meta descriptions. This is something you can control in code or content.
And that is its beauty. You are in control here (so you do it right)
Let me tell you how it is.
Why is on-page SEO important?
On-page SEO is important because it helps search engines crawl and understand your website and its content.
Additionally, it helps determine if the page is relevant to the search query and should be ranked as a result.
As search engines evolve, on-page SEO becomes more focused and relevant to search engine results pages.
Google places more importance and priority on how a page’s content search answers the question to determine ranking.
For those trying to improve their rankings, this means that on-page SEO is important. Optimizing the wrong intent improves the rankings and not the rankings.
01. First, do your SERP research
Successful SEO requires an active approach.
SEO and Google algorithms are subject to change on a regular basis and before making any effort to optimize all your pages, make sure you are doing it right.
Get started by researching SERPs. Enter one of your keywords in Google and see what comes up.
The results show you what Google’s most relevant result for a particular search term. Check out some of the results first to get a feel for what the URL, title, unique snippet, etc. are really doing.
First click on some of the results and the page where it occurs. How is the page? Is it a long blog post? Customized product page?
Most importantly, look for any spaces you can fill. If you think you have a question about your keyword that is not answered in the search results, you have a great opportunity to create content that has a high chance of ranking.
02. Keyword research
In a world of constantly changing SEO practices, one thing remains constant: the need for keyword and keyword research. Keyword research is one of the most important criteria when it comes to SEO.
However, not all keywords are created equal.
If you do not use long-tailed keywords in your section headings, you may lose a lot of search traffic.
Long tail keywords are designed with three and four keyword phrases specific to the product or service you are selling.
These long variations of your keywords increase the search volume less than the primary keywords, but their conversion rates are much higher.
Long tail keywords similar to the topic of the page also describe how you build your page, good rank for user experience and good long tail queries that people see when viewing the same information.
You can also consider using synonyms and your specific long tail keywords to avoid keyword filling and indirect search manipulation.
As a marketer, you are well aware of these and hundreds of tools that can help you choose the best keywords for your biz.
But here’s what you want to do for those things: Trust those tools more.
The keyword does not start with a research tool. It starts with your target market. They will search for your content, so it is important to understand their population, pain points, interests and needs.
Once you identify who your audience is, the next step is to divide your market into smaller groups based on different needs, populations and interests.
Why? Because different people in your target audience will search for different things and you will want to cover all your locations.
Only people browsing use words like “review,” “best” and “top 10”, while those who want to buy use words like “buy,” “cheap” and “discount”.
Recently, this classification has become particularly important. Before entering the search rankings Google is prioritizing more user intent than ever before. So if Google decides that there is a purchase intended for the search query, the resulting list is compatible with e-commerce sites because the user wants to buy something.
These days you should also remember voice search.
The big difference from traditional search is how the question is framed. With voice search, the questions are mostly in question form.
This means considering all the questions that answer your content and your copy (especially the top) directly. Q&A and FAQ formats help you get better rankings in voice searches.
03. Short, detailed URL
Start with a short presentation and say.
Of the two, which URL do you prefer?
I go ahead and think you chose the first one.
You chose it for all the obvious reasons: it is small, clean, easy to read and up to the point.
All of these are reasons for Google to be even better. Google’s own MattCuts confirmed in 2008 that Google’s algorithm likes URLs with 3-5 words.
It was granted a long time ago
True, this is a long time ago and you can definitely come up with a few more words, but as a rule: the shorter the better.
Always make sure your URL contains the exact keyword and the exact representation of the page. If Google does not know about your page, it will not be able to crawl it effectively.
04. Clean header tag
Next: Title tag.
Title tags are an important part of on-site optimization.
Title tags crawl search engines and, like URLs, use the keywords in the title tag to determine the purpose of the page.
If Googlebot sees the keywords included in your title tag, it will consider giving you a ranking for that page.
They also do what Google takes and displays in search results. So when you search on Google, the results you see are taken directly from the title tag.
As a best practice, you should try to include 2-3 keywords in your title and place the main keyword in front of the title.
Generally, you want to force the text to book on each side of your keyword. A simple principle is as follows
primary keyword, secondary keyword
Also, keep in mind that Google will limit your title text to 50-60 characters, so you do not have much space to work here.
With this in mind, you will find yourself in many situations where only a single keyword can be included. This is absolutely fine, as long as it makes sense to the subject and is clearly identified as the target keyword.
If writing is not your strongest skill, you can outsource this work to a copywriter.
05. How to optimize H1
There are some best practices when optimizing H1.
It is important to make sure that the H1 is identical or slightly different from the title tag.
Be sure to include your primary or focus keyword in H1.
Avoid using too long H1s as they are cumbersome to read.
Finally, the H1 must match the user intent of the page. If the visitor goes down to the page, reads H1 and decides that the resource is unstable, the user’s engine will bounce or return to the page and this will affect your organic status.
06. H2 tag
Your H2 tags are under your control.
They are used throughout the body of your text to divide your content into logical, scannable blocks.
The obvious advantage here is that it makes your content more user friendly. These days, a good website is all about a positive user experience, and most of the content is easy to digest.
Clear headers serve as a roadmap to help users navigate your content and have the potential to help them increase user time on your site.
From an SEO point of view, this refers to the possibility of increasing the number of times your target keywords are included. You can use multiple H2 tags throughout your page, instead of the one-time H1 used per page.
Remember, the H2 tag should still follow the content rules: it should only include relevant and intuitive keywords and not in every H2 subtitle.07
07. Meta description
Meta description is another important SEO factor.
Meta descriptions are small snippets of text that describe the content of a page. Its purpose is to explain the page to the search engine.
You will occasionally see these details on Google, if not always. Sometimes, Google chooses a piece of text on the page that is more contextual.
However, your meta description may still have an impact on your SEO and click-through rate (CTR).
It is convenient to keep the meta descriptions brief, but for a long time they are descriptive. The optimal length for a meta description is usually between 100–150 characters. Google often cuts meta descriptions beyond the 150 character limit.
How to display meta descriptions Google is relatively unpredictable, with short and long meta descriptions with the same SERP. Today, it varies greatly from result to result in length that reduces the details. Much depends on how well Google describes the details of the question. If this is irrelevant, Google may also choose not to use it.
Late last year, Google increased the maximum detail link from 160 to 320 characters (which was doubled earlier).
Thanks to the change, previously cropped snippets can now be fully shown, giving viewers complete information about the page. Thus, this new change will also positively affect your CTR.
So if you don’t care about your meta descriptions, it’s time to get started.
08. Relevant, long content
I can’t stress this enough.
Your content is the bread and butter of your site, and will eventually have a great impact when your pages end up in SERPs.
In particular, for advanced SEO content checklists, you need to focus on long-term content.
There is no exact length for information length for a word, but as a general rule it should be more than 1,5000 words. 2,000 words? Even better.
Longer inverted posts. With the reader’s brief attention, the less the post, the better chance you have for the reader that you can actually hope to make use of it.
When it comes to SEO, this is not the case. Longer posts work better.
According to a study conducted by Moses, more than 85 percent of online content that crosses the 1,000 word mark owns more than a fraction of the content.
SerpQ conducted a study on the average length of content in the first 10 results of search queries and found that top posts typically have 2,000 words.
Longer posts attract more backlinks than smaller ones, which increases its page authority and rankings.
In the long run, more expansive positions will help you close your position as an idea leader in your industry.
It is even more important to make sure that every content relevant to your target audience contains quality content. Relevance here defines how useful and relevant it is to your target audience.
And, while Google is moving towards purpose in its search results, content length is not as important as how well it fits the purpose of search.
This means that if you can solve a topic correctly and concisely in just 300–500 words, it is better to keep it brief than the contents of unnecessary information.
To make sure your content is relevant, make sure you are embedding evergreen content. Evergreen content is not about fashion, seasonality or news. It should be considered a living, breathing object, which means it needs constant nutrition.
There is still room for this kind of content, you do not need to spend much time and resources on it. Sure, it attracts links and rankings for a while, but its shelf life is short.
Evergreen content, on the other hand, maintains good performance for a long time. See Hubspot – 75% of Hubspot’s blog views and 90% of blog leads come from older posts.
Some examples of evergreen content are:
How, tutorial and guide
The definition and salient features of the industry are explained
List of resources and equipment
Beginner’s Guide and Resources
09. Use modifiers in your titles and keywords
The following are modifier words: best, review, guide, etc.
These can be very helpful in creating long-term keywords. This means that in addition to your target keywords, you have a list of the newest variations to try and rank.
Adding in Modifier makes your page appear in more relevant searches and helps Google’s algorithms to understand what the site is about. Modifiers often appear in voice searches, not to mention.
To get a better idea of the modifiers that apply to your target keywords, type in the keywords on Google, and try the relevant searches.
10. Use multimedia
Your content is very important. But what you include with that content indicates the difference between bounce and exchange.
Let’s break this down a bit: visual content is 40X more likely to be shared on social media than other types of content, and infographics alone are 3X more likely to be liked and shared on social media.
Throw videos into the mix మి and the numbers are even more impressive. Twenty-five percent of people use video content well, with 51.9% of marketing experts worldwide citing video as the best ROI type of content, and those who use the market increase revenue 49% faster than non-video users.
All these statistics tell us one thing: readers really like multimedia. And the more you use your page, the more readers will be on your page and reading (or watching) what you have to say.
This includes bounce rates and spending more time on the site, two important ranking factors.
The more time they spend on your site, the more familiar they become with your brand and your content, which leads to on-the-road conversions.
11. Video optimization
As with all content, your videos need to be properly optimized to make the most of them.
In the case of video, it starts with choosing the right kind of content. Not everything you insert translates well into a video. According to Search Engine Land, businesses should focus mainly on two types of video: emotional and educational.
Additionally, you want your video to be easy to understand and index. Pay special attention to the following:
Video Title – Just like your page title, your video title should be short, catchy, and contain your target keywords
Include Full Description – The full description should accurately describe the content of your video and what your audience expects to see. This means not just a few sentences but multiple paragraphs. Take full advantage of your target keywords in your text and use any secondary keywords.
Choose the corresponding thumbnail image – Your thumbnail, rather than your title, can be a factor in determining whether anyone will watch your video. Choose the one that suits your theme – if it’s a product demo, show the product, etc.
Make sure it relates to the rest of your content – videos are great and all, but don’t throw them away. If you include a video on a blog post or category page, make sure it speaks to the topic or is clearly related in some way.
Use subtitles (if available) – Videos are often viewed with the sound off, so help your audience watch them with subtitles if your platform allows.
12. Image alt tags and description
When we are on this topic, another important part of multimedia SEO is image alt tags and descriptions.
Alt tags and descriptions are intended to describe the look and purpose of the image on the page. These will appear if the image is not loaded correctly, so you need to make sure that they represent the image correctly.
They help to better represent the image by providing more information to the search engine crawler, hence their importance to SEO.
The alt tag text runs like this. If someone reads the text without you seeing the picture, can you see it correctly? If the answer is yes, then it is better to go with your alt tag.
The image description should include the keyword you are trying to rank the page on to help improve the ranking chances for that keyword.
13. Add an internal link
There are two types of links that play a major role in SEO: backlinks and internal links.
Backlinks are a pillar of off-page SEO, so we’ll stay away from them for now.
However, internal links are assigned to on-page SEO.
Internal links are links to your own content that lead to other pages on your website.
And like most things related to SEO, internal linking needs its own strategy. When you build your own, try to divide your structure into different levels:
Category level – Categories and subcategories must be linked to each other and a link to the relevant category must be included on each page or post
Each post – Each post should contain several links to related content. Your template should have a “Related Posts” or “Similar Posts” section along with internal links throughout the body of the post.
Sitemap – An HTML Sitemap helps Google to crawl your site more efficiently and link to different pages of your site
The most important part of internal linking is to make sure that each link is used in a natural, relevant way. Each subsequent page is related to a given topic and should be useful to the audience reading it.
14. Schema markup
The schema has been sensational for a while and if you are late for the game, now is the time to take it seriously.
Technically, the search engines attached to your HTML are a set of schema microdata that will help your page read and rank in the SERPs.
According to Moses, “Schema dot org is the result of a collaboration between Google, Bing, Yandex, and Yahoo! Their search engines need to understand your content and provide the best possible search results at this point in order to help provide this information. Improves the way your page is displayed in SERPs. “
This is structured data, that is, the information on your page is formatted in a way that is universally understandable.
For example, if you’ve ever been to a nearby restaurant and got a star rating in search results, that schema is the markup.
Or, if you create a Google “lasagna recipe” and find an image linked to the results, it’s schema markup.
If you tell Google about these things, you’re likely to click on the results that show the review rating or picture.
Why? Because one serves as social proof, and the other is visual to earn clicks. More clicks = better business, more effective SEO.
Here is a list of some schema markups that may increase the inconsistencies found in your search results:
Does your website tell E-A-T? The concept of e-A-T-expertise, dictatorship and reliability is widely mentioned in Google’s Quality Rotor Guidelines, which provide content creators and webmasters with insights into Google’s high-quality content.
You do not need formal education on this subject for the specialization component of E-A-T. This means that when appropriate you can take the initiative and actually check and link to reputable resources.
Sites with extensions such as .edu and .gov are high-powered domains such as Wall Street Journal, Reuters, or media channels such as Time.
In some patents, Google compares websites with a list of proven facts and reviews on how accurate it is to assess reliability.
Where possible, be sure to cite your sources at the bottom of the article. And include a review or publication date, as well as a link to the original article.
Paying close attention to your E-T and closing both of your websites can help boost your search rankings. To learn more about E-A-T, see our in-person guide here.